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- Corvellec, Hervé, et al.
(author)
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From ‘Less Landfilling’ to ‘Wasting Less’: Societal narratives, socio-materiality, and organizations
- 2012
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In: Journal of Organizational Change Management. - : Emerald. - 0953-4814. ; 25:2, s. 297-314
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Journal article (peer-reviewed)abstract
- Abstract in UndeterminedPurpose - The purpose of this paper is to show that organizational change depends on societal narratives - narratives about the character, history, or envisioned future of societies. Design/methodology/approach - A case study of a Swedish municipal waste management company serves as an illustration. Findings - Swedish waste governance is powered by two main narratives: "less landfilling" and "wasting less". Less landfilling has been the dominant narrative for several decades, but wasting less is gaining momentum, and a new narrative order is establishing itself. This new narrative order significantly redefines the socio-material status of waste and imposes major changes on waste management organizations. Research limitations/implications - Based on the case of waste governance in Sweden, the authors conclude that organizations should be aware that societal narrative affects the legitimacy and nature of their operations; therefore, they must integrate a watch for narrative change in their strategic reflections. Originality/value - This paper establishes the relevance of the notion of societal narrative to understand organizational change.
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- Corvellec, Hervé, et al.
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Managing the politics of value propositions
- 2014
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In: Marketing Theory. - : SAGE Publications. - 1741-301X .- 1470-5931. ; 14:4, s. 355-375
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Journal article (peer-reviewed)abstract
- Purpose: The purpose of this paper is to provide an understanding of value co-creation in services as a multidimensional political construct that takes place across different “regimes of value” (Appadurai 1986). Design/Methodology/Approach: A case study of waste management services in Sweden serves as an illustration of how this construct takes place. Findings: There is a strategic potential for service providers to engage in a “politics of value” (Appadurai 1986) that makes use of the multidimensionality of the value creation process. Research implications: Service scholars are encouraged to redirect their efforts from trying to define the essence of value to unfolding the conditions under which value is created. Practical implications: We invite service providers to engage with the possibilities of developing a politics of value that draws on the co-existence of different regimes of value. Originality/Value: The argument re-directs the discussion on value creation from the nature of value creation in services to the conditions under which service organizations create value in practice.
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- Corvellec, Hervé, et al.
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The business model of solid waste management in Sweden – A case study of two municipally-owned companies
- 2012
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In: Waste Management & Research. - 1096-3669. ; 30:5, s. 512-518
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Journal article (peer-reviewed)abstract
- Abstract in UndeterminedThis paper describes the business model of municipally-owned MSW (municipal solid waste) companies in Sweden. A comparative study of two of these companies shows that they combine three types of activities: public service activities that collect solid waste from households, commercial establishments, and industry; processing activities that transform this waste; and marketing activities that enable products and recycled material to re-enter the economy. The historical success of the two companies rests on their ability to create value by combining these three distinct yet mutually dependent types of activities. However, an ongoing legal controversy may develop into a threat to this business model and to the entire organization of Swedish waste management.
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